Gary Vee - “Kontent is King”
Great video Gary Vee. Small Players are excluded (Solo Small Businesses) mostly because of (a) lack of their own “feedback” from the markets (markets they serve). One (perhaps number 1) error entrepreneurs make in product/service development (also in start-up) is (b) getting the right feedback from market research (ie interviewing prospects and clients); need the short chapter on doing this “right” - see “Smart Ups” aka “Entrepreneur America” by Rob Ryan, see chapter about “Product/Service Development” (aka “Will the Dogs Like the Dogfood?”) - Excellent Entre Resource, Brian Morgan.